Internal linking is one of the most important aspects of your SEO strategy. If you aren’t doing it right, you risk losing out on some serious Google juice.
So, let’s dive into some common mistakes people make when it comes to internal linking that can hurt your rankings in search results and ultimately lead to higher bounce rates on your site.
It is very important for you to know internal linking mistakes because it can increase your Google ranking.
Does Internal linking Hurt SEO
Internal linking is a great idea. When you link to other pages on your site, it helps search engines find relevant content that can rank higher in their search results.
Internal links are also helpful because they increase the number of backlinks pointing to your site and therefore help improve its organic ranking (the number one ranking factor). If you don’t have any knowledge of linking the pages, then you can consult to SEO expert to improve local SEO.
Too many internal links
You should always have a clear strategy for linking and linking to pages on your website, but it’s especially important that you do this in a way that won’t harm your SEO strategy.
Too many internal links can be bad for both search engines (if they don’t get what they need) and users (if they don’t understand where they’re going). For example, if someone clicks through from one page of yours to another page of yours, but then finds themselves lost because there are too many paths between them—or worse yet, gets confused about which parts of the site represent what content—this could cause problems down the road.
You don’t nofollow your internal links
Why? Because Google doesn’t like it. Internal linking is one of the most important components of your SEO strategy because it helps Google understand what pages you have authority over, which in turn allows them to determine how relevant those pages are to the user’s search query.
If you’re not following these rules, you might find yourself penalized by Google for creating an unnatural or confusing structure for users when they come across one of your websites through their search engine results page (SERP).
No anchor text variety
Using the same anchor text for internal links is a common mistake. When you have multiple pages within your site, using the same words in different contexts can make it look like you’re trying too hard to convince people that your website is important. Instead, try different descriptive and brand names for each of these pages:
Use “About Us” or something similar for all of your company’s pages (for example). This will make it easy for users who aren’t familiar with what you do as a business or organization to find out more about who you are and why they should care about what happens here at [insert link here].
You don’t link back to your blog homepage
The first mistake you need to avoid is not linking back to your blog homepage. There are two reasons why this one is so important:
It helps Google understand where readers can find the most information about your website, which in turn makes it easier for them to rank higher in search results.
If a user tries typing something like “best blogs” into a search engine and they don’t see anything come up, they might assume that there’s no content on what they’re looking for—which means they’ll most likely abandon their trip before finding any good results!
Reasons why you shouldn’t be linking to product pages:
Product pages are not good for SEO. They don’t rank well because they’re hard to find and navigate, and it’s difficult for Google crawlers (the little robots that crawl the web) to determine which products belong together based on how many other products exist in your website’s ecosystem.
The more links you have on a single page, the less likely it is that Google will consider this page relevant enough for ranking purposes; therefore, it makes sense not only from an SEO perspective but also from a user experience perspective as well—if someone can’t find what they’re looking for within seconds then why should they bother?
Don’t use internal links when linking between different parts of your site (such as header images). Internal linking should always be avoided when linking between different sections of any website/blog post because this kind of behaviour can harm both user experience and search engine results pages (SERPs).
Don’t get in trouble with search engines.
Search engines are a key part of your SEO strategy, so it’s important to stay on the right side of them. A common mistake is linking to other sites without getting permission from those sites or their owners.
This can lead to penalties from Google if they decide that you are violating their rules by linking out of context (i.e., linking directly from another page instead of through an internal link).
If this happens and you don’t know about it yet, contact us immediately so we can help fix the situation and prevent any further harm!
Conclusion for Internal Linking Mistakes
I’m sure you have noticed the many problems with internal linking. The use of internal links can damage your site’s SEO and make it difficult for people to find your content, so it’s important not to make these mistakes. If you want more information about how we can help improve your website design and SEO, contact us today!