On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Some of the key elements of on-page SEO include optimizing the title tags, meta descriptions, header tags, and images on a webpage.
Additionally, it is important to include keywords in the content of the page, as well as in the URL and other parts of the HTML code. Another important aspect is making sure that the website is mobile-friendly and has a fast loading speed.
Additionally, it’s good practice to incorporate internal and external links, and structured data where appropriate.
Properly implementing these elements will help search engines understand the content of a webpage and determine its relevance to specific keywords and phrases.
What is On-Page SEO?
On-page SEO refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
This includes optimizing elements such as title tags, meta descriptions, header tags, and images, as well as including keywords in the content, URL, and other parts of the HTML code. It also involves making sure the website is mobile-friendly and has a fast loading speed.
Other on-page SEO techniques include the proper use of internal and external links and structured data. The goal of on-page SEO is to help search engines understand the content of a webpage and its relevance to specific keywords and phrases, so they can rank it higher in search engine results pages.
[bctt tweet="Kristopher Jones, Founder of LSEO, No matter how niche or mainstream your market is, great content remains a significant focus for SEO."]
Best On-Page SEO Techniques to Get Top Ranking in Google
At the point when you peruse the Internet to satisfy your push for different On-page SEO techniques in 2023, you will track down an excessive number of SEO techniques and bunches of them don’t work in 2023.
So in the present post, I’m remembering the top For Site SEO techniques that you should give the most extreme significance to that work with Google’s most recent calculations in 2023.
The presence of the Meta Keyword tag does not affect your website rankings, all things considered.
So you can just disregard that. So you should make certain with regards to the tips that you are executing on your website and whether or not they are viable with the most recent Google Algorithms.
On-page components utilize loads of HTML labels including Title labels, Meta labels, heading labels, picture labels, striking letters, italics, underline, list-type labels, and so forth
We want to ensure we are normally utilizing the designated keywords in our website content.
1. Writing SEO Optimized Titles Most Important
Writing SEO-optimized titles is one of the most important on-page SEO techniques because it can have a big impact on a webpage’s search engine visibility.
The title tag, or the text that appears in the search engine results page (SERP) and as the tab title in web browsers, is the first and most important element that search engines use to understand the content of a webpage and its relevance to specific keywords.
To write SEO-optimized titles, it’s important to include relevant keywords in the title. This will increase the chances that your webpage will be found by users searching for those keywords.
It’s also important to make sure the titles are compelling and accurately describe the contents of the page.
To be more effective, the titles should be brief and ideally not exceed 60 characters, as most search engines truncate the title beyond this limit. Each webpage should also have a unique title.
Additionally, it’s good practice to place the main keyword at the beginning of the title, which can give it more weight and visibility on SERP.
Here’s what the HTML code for a title tag looks like:
<title>This is My Title</title>
2. SEO-Friendly URLs: Keep them short and Sweet
SEO-friendly URLs are an important aspect of on-page SEO. These are URLs that are structured in a way that makes it easy for search engines to understand the content of a webpage and its relevance to specific keywords and phrases. Some tips for creating SEO-friendly URLs include:
- Use keywords in the URL: By including relevant keywords in the URL, you can increase the chances that your webpage will be found by users searching for those keywords.
- Use hyphens to separate words: Search engines have difficulty distinguishing between words that are separated by underscores, so it’s better to use hyphens.
- Keep the URL short: Long URLs can be confusing and harder for users to remember, so it’s best to keep them as short as possible while still being descriptive.
- Make the URL meaningful: Avoid using numbers and random characters in the URL, as this can make it hard for users and search engines to understand the content of the webpage.
- Use consistent URL structure: A consistent URL structure helps search engines to understand the structure of your website and improve its crawling.
By following these tips, you can create SEO-friendly URLs that will help improve the visibility of your webpage in the SERPs and make it more user-friendly.
Unoptimized Sample URL: Searchenginesam.com/p=494 (Gives no hint at the content type)
Optimized Sample URL: searchenginesam.com/off-page-SEO-techniques/
3. Single h1 Tag on the Page
Using a single H1 tag on a webpage is considered a best practice in on-page SEO. The H1 tag is used to define the main heading of a webpage, and it is one of the most important elements in terms of on-page SEO.
Having a single H1 tag on a webpage helps search engines understand the main topic of the page, which can help the page rank higher in search results for relevant keywords.
Additionally, it also helps users understand the main topic of the page and navigate the content more easily.
It’s highly recommended to use only one H1 tag per webpage. If you have multiple sections on a webpage, you can use H2, H3, and H4 tags for subheadings.
It’s also good to include the main keyword in the H1 tag, as this can help search engines understand the topic of the page and match it with relevant search queries.
However, it is important to note that just using a single H1 tag is not enough for SEO, it is also important to use other on-page SEO techniques such as keyword optimization, meta descriptions, and making sure the website is mobile-friendly and has a fast loading speed.
4. Use Targeted Keywords & LSI Keywords in H2 & H3 Tags
Using targeted and LSI (latent semantic indexing) keywords in H2 and H3 tags is an effective on-page SEO technique.
The H2 and H3 tags are used to indicate headings and subheadings within the content of a webpage, and they provide a way to organize the content and make it more readable for users.
By including targeted and LSI keywords in these tags, you can help search engines understand the content and context of the webpage, and improve its relevance for those keywords.
Targeted keywords are the main keywords that you want the page to rank for and are the ones that are most relevant to the content of the page.
LSI keywords, on the other hand, are semantically related to the main keyword and help search engines to understand the topic of the content. They are similar to the main keyword but aren’t exact matches.
Using these keywords in H2 and H3 tags can help search engines understand the topic of the content and improve its relevance for the main keyword. It also breaks down the content into smaller subheadings making it more easily readable for the user.
Additionally, using the keyword in the first H2 tag is a good practice. It’s important to use them in a natural way, and not to stuff them in excess, as this might cause a negative impact on the page’s ranking.
5. Do Internal Linking to Pass on SEO Juice
Internal linking is a technique in which links are added from one page on a website to another page on the same website. This is an important aspect of on-page SEO because it helps search engines understand the structure of a website and the relationships between its pages.
Additionally, internal linking can help pass on “SEO juice” or link equity from one page to another.
By including internal links on a webpage, you can guide visitors and search engines to other relevant pages on your site. This can help to improve the user experience by making it easier for visitors to find the information they’re looking for.
Additionally, internal links can also help to distribute link equity or “SEO juice” from high-authority pages to lower-authority pages, which can help to improve the search engine rankings of those pages.
It’s important to keep in mind that internal links should be added naturally and strategically, not just for the sake of adding links. It’s important to use relevant keywords in the anchor text and to link to pages that are directly relevant to the content on the linking page.
Also, keep in mind that too many internal links can cause a dilution of link equity, so it’s important to use them in a balance and not overdo it.
In summary, internal linking is an effective on-page SEO technique that can help to improve the user experience, pass on SEO juice to lower-authority pages, and help search engines understand the structure of a website.
6. Use of Primary Keywords in the first and last 100 words
The use of primary keywords in the first and last 100 words of a webpage’s content is an important on-page SEO technique.
This is because search engines often use the first and last 100 words of a webpage to determine its relevance to a user’s query.
By including primary keywords in these areas, you can signal to the search engines that your webpage is relevant to the user’s query and should be ranked higher in the search engine results pages (SERPs).
It’s important to note that, the use of keywords should be natural and well-integrated with the content. The primary keyword should be used in a way that makes sense in the context of the content and does not appear to be “stuffed” into the text.
Additionally, it’s good practice to use variations of the primary keywords in the content, as this can help the webpage rank for multiple related keywords.
In summary, including primary keywords in the first and last 100 words of a webpage is an effective on-page SEO technique that can help to increase the web page’s visibility in the SERPs.
As always with SEO, the key is to do it in a way that is natural, informative and user-friendly.
7. Make Sure Your Website is Mobile Friendly
Making sure that your website is mobile-friendly is an important aspect of on-page SEO. With the increasing use of smartphones and tablets, more and more people are accessing the internet on mobile devices.
Search engines have also recognized this trend and now use mobile-friendliness as a ranking factor in their algorithms.
A mobile-friendly website is designed to adjust its layout and function properly on a variety of screen sizes and resolutions. This means that the text, images, and buttons are easy to read and navigate on a small screen.
Additionally, the website should be optimized for touch-based navigation, making it easy for users to interact with the site using their fingers.
By implementing responsive design, which adjusts the layout of the website based on the device being used to access it, or using a mobile version of the website, you can ensure that your website is easily accessible and usable on mobile devices.
Also, make sure to test your website on multiple devices and different browsers to ensure consistency of performance. This will not only improve the user experience but also help your website to rank better in mobile search results.
You can check the versatility of your website home or any inner page from the Google Page Speed tool here.
note: All of your website pages should be mobile-friendly.
8. Move Your Website to HTTPS (Secured Site) Version
Moving a website to the HTTPS version (Hypertext Transfer Protocol Secure) is an important step in on-page SEO.
HTTPS is a more secure version of the standard HTTP protocol that encrypts data sent between a website and its users. This added security not only protects sensitive information like passwords and credit card numbers but also improves the overall user experience.
One of the main benefits of moving to HTTPS is that it can improve the website’s search engine rankings. Search engines, such as Google, have stated that they consider HTTPS as a ranking signal and websites that use HTTPS are more likely to rank higher in search engine results pages (SERPs).
Migrating to HTTPS is not a simple task, it requires the purchase of an SSL certificate, proper installation and configuration of the certificate, and updating all the internal and external links to point to the new HTTPS version of the website.
It’s also essential to redirect all HTTP traffic to the HTTPS version to avoid any potential duplicate content issues.
Overall, switching to HTTPS is a worthwhile investment as it provides a security benefit to the website’s visitors and an SEO boost in terms of ranking.
It’s always a good idea to consult with an experienced developer before making the switch, to ensure a smooth and problem-free migration process.
9. Write Engaging Meta Descriptions
Meta descriptions are short summaries that describe the contents of a webpage, and they are often displayed in the search engine results pages (SERPs) below the title.
Writing engaging meta descriptions is an important on-page SEO technique because they can influence a user’s decision to click on a result, which can ultimately drive more traffic to your website.
When writing meta descriptions, aim for a length of about 155 characters and make sure that they accurately describe the contents of the page and include relevant keywords.
Also, make sure the meta descriptions are written in a compelling way that encourages users to click through to the page.
Additionally, avoid duplicating the same meta descriptions across multiple pages.
Another best practice is to use different meta descriptions for each page, this way you can optimize each one to target specific keywords and phrases, and you can also use them to highlight the unique features or selling points of each page.
It’s also worth noting that the meta descriptions do not directly impact the ranking of your webpage, however, They are an important aspect of the on-page SEO as they play an important role in driving more traffic to your website by influencing the users to click on the links.
10. Optimize Image Names & Alt Tag to Get More Traffic
Optimizing image names and alt tags is an important aspect of on-page SEO. The image name and alt tag are used by search engines to understand the context of an image and determine its relevance to specific keywords.
First, when naming an image, it is important to use descriptive and relevant keywords. This can help search engines understand the context of the image and improve its visibility in search results.
Avoid using generic names like “IMG001.jpg” as it does not give any information about the image’s context.
Next, alt tags or alternative text provide a text description of an image, which is important for web accessibility, as it allows users who are visually impaired to understand the content of the image.
Additionally, Alt tags also provide context to search engines so they can understand the image, and it will be considered in the ranking algorithm.
So, the Alt tag also should be a concise but descriptive text that summarizes the content of the image.
11. Link To Trusted Domains to Improve Your Domain TrustRank
Linking to trusted domains is an effective on-page SEO technique that can help to improve your website’s Domain TrustRank, which is a measure of the trustworthiness and authority of a domain.
When a website links to a trusted domain, it can signal to search engines that the linking website is also trustworthy and authoritative.
This is because search engines consider that if a website links to a trusted domain, it must have something valuable to offer to its users.
The more high-quality, trusted websites that link to your website, the higher your Domain TrustRank will be, and the more likely it is that your website will rank well in search engine results pages.
Another important aspect of on-page SEO is the use of alt tags for images. Alt tags are used to describe the content of an image to search engines and assistive technologies like screen readers.
By including descriptive and relevant alt tags, you can help search engines understand the context of the images on your website, and make them more accessible for users with visual impairments.
It also helps in making sure that if images couldn’t load, the alt-text can be shown as a placeholder. Making sure that images on your website are properly optimized with alt tags can also improve your website’s accessibility and search engine rankings.
12. WWW Version vs Non-WWW Version
The WWW (World Wide Web) version and non-WWW version of a website refer to whether or not the “www” subdomain is included in the URL. Both versions of a website will typically lead to the same content, but they are treated as separate entities by search engines.
As a result, it’s important to decide which version of your website to use, and then set up redirects from the non-preferred version to the preferred version.
This ensures that all links to your website will be directed to the version that you want to be indexed by search engines.
When it comes to on-page SEO, the WWW version and non-WWW version of a website will have similar elements, such as title tags, meta descriptions, and header tags.
However, it is important to make sure that all internal links within the website point to the preferred version, to avoid any confusion for search engines.
It’s also important to note that having both versions of a website can lead to duplicate content issues, which can negatively affect the website’s search engine rankings.
So, it’s advisable to have a preferred version and implement 301 redirects to the preferred version to avoid such issues.
13. Write High-Quality and Unique content
Writing high-quality and unique content is one of the most important aspects of on-page SEO. Search engines favour websites that provide valuable and informative content to users.
By producing high-quality, original content, you can establish your website as a reputable and trustworthy source of information.
Not only will this attract more visitors to your website, but it will also improve your search engine rankings.
When creating content, it’s important to focus on the user experience. The content should be well-written, easy to read and provide value to the reader.
It should also be well-researched and accurate. In addition, the content should be tailored to the target audience and address their specific needs and interests.
Make use of headlines, images, and formatting to make the content more engaging and easily scannable.
Another important aspect is to make your content unique, Avoid copying content from other websites as it could get penalized by search engines and result in a decrease in search engine rankings.
Instead, focus on creating original content that adds value to the existing information available on the internet.
Lastly, it’s important to keep your content fresh and up-to-date by regularly updating it and adding new information.
This will not only keep your visitors engaged but also can help to improve your search engine rankings.
14. Use Your Robots.txt File Smartly
A robots.txt file is an important tool for on-page SEO, as it tells search engines which pages or sections of your website should not be crawled.
This file is placed in the root directory of your website and is used to communicate with search engine bots.
Using a robots.txt file can help you prevent search engines from indexing duplicate or irrelevant content on your website, which can negatively impact your search engine rankings.
For example, you might use a robots.txt file to block search engines from crawling a “thank you” page that is only displayed after a user submits a form, as this page likely has little value for users searching for information on your website.
It’s also possible to use a robots.txt file to block specific sections of your website, such as your administrative pages, or pages that are under construction, this will not waste the crawler’s time and resources and also prevent inaccurate data on SERP.
It’s important to note that while a robots.txt file can prevent search engines from crawling certain pages, it cannot prevent those pages from being indexed if they are linked to other websites.
To truly prevent a page from being indexed, you’ll need to use the “noindex” meta tag or the HTTP “X-Robots-Tag” header.
Overall, the robots.txt file is an important tool for on-page SEO and should be used in conjunction with other SEO techniques to maximize the visibility of your website in search engine results pages.
15. Keyword Density: Don’t Overdo it
Keyword density is a measure of how often a keyword or phrase appears in relation to the total number of words on a webpage.
It is an important factor to consider in on-page SEO as it can help search engines understand the relevance of a webpage to specific keywords and phrases.
When it comes to keyword density, it’s important to find a balance between including enough keywords to indicate relevance, but not so many that it appears spammy or manipulative.
Generally, a keyword density of 2-4% is considered optimal for on-page SEO.
However, it’s important to note that search engines are becoming increasingly sophisticated, and therefore relying too much on keyword density alone, might not be the best strategy, it’s important to have quality contents that cover the topic naturally.
Additionally, it’s important to not only focus on the overall density, but also on variations of the target keywords, such as singular and plural forms, and other related keywords.
Also, it’s important to keep in mind that keyword density is just one of many factors that search engines consider when ranking a webpage and that other elements such as title tags, meta descriptions, header tags, and quality content are also important to optimizing a webpage for search engines.
16. Website Loading Speed
Website loading speed is a crucial aspect of on-page SEO. Search engines like Google consider page loading speed as a ranking factor in their algorithm, as it directly impacts the user experience.
Users expect pages to load quickly, and if a page takes too long to load, they are likely to leave the site, which in turn leads to a higher bounce rate and a lower search engine ranking.
To improve your website’s loading speed, you can make use of a number of different techniques. One of the most effective methods is to optimize images and other media files.
By compressing images, reducing their file sizes, and making sure they are properly formatted, you can significantly reduce the amount of time it takes for a page to load.
By removing unnecessary characters and white space, you can decrease the file size and thereby increase the loading speed.
Lastly, using caching and browser storage also helps in website speed optimization. By taking these steps to improve your website’s loading speed, you will be able to provide a better user experience and ultimately boost your website’s visibility in search engine results in pages.
17. Add Social Sharing Icons to Prominent Positions
One way to improve on-page SEO is by adding social sharing icons to prominent positions on your website.
Social sharing icons allow visitors to easily share your content on their social media profiles, which can increase visibility for your website and drive more traffic to your pages.
When placing social sharing icons, it’s important to consider the user experience and choose positions that are easily accessible and highly visible.
A good practice is to include social sharing icons on the top or bottom of each page, near the main content, or in a sidebar or floating bar.
This makes it easy for visitors to share your content without having to scroll back to the top of the page. Another important point is to link the icons to the right social media platforms to share, so the users can share your page on their preferred network.
Additionally, it’s also helpful to include social sharing buttons for different platforms to make it easy for visitors to share your content on multiple platforms.
With more shares on different platforms, it’s more likely to reach new audiences, which increases the possibility of getting more organic traffic to your site, improving your website’s SEO ranking.
18. Don’t Ignore These 3 Essential SEO Elements
Most WordPress clients fail to remember the most fundamental things to execute on their sites. The following are four unimaginable SEO components that are a must for any site to get higher indexed lists.
Google XML Sitemap:
A Google XML Sitemap is a file that is used to inform search engines about the pages on a website that are available for crawling. The sitemap is written in XML format, which is a standardized format that search engines can easily read and understand.
By submitting a sitemap to search engines, website owners can ensure that all of their pages are indexed and that any updates to the site are quickly reflected in the search results.
Google Webmaster Tools:
Google Webmaster Tools (now called Google Search Console) is a free service provided by Google that allows website owners to monitor and maintain their website’s presence in Google search results.
The tools allow you to check for crawl errors, see the number of pages indexed, and see how Google is interpreting the content of your site.
Additionally, you can see what keywords are driving traffic to your site, and even check for security issues. It also provides information about backlinks to your website, which helps to understand how other sites are linking to yours and identify potential issues.
This plugin assists you with finding every one of the messed-up or dead links that your website has. It’s truly difficult to come by broken links and you can’t check for broken links on your sites consistently.
To beat this issue, there’s a plugin that is made just to find and fix every one of the dead links of your sites. So make a point to introduce and utilize this and flush out every one of the undesirable or nonworking links to improve search rankings.
19. Get Tactical About the Promotion
Most bloggers just contemplate on-page advancement and they frequently disregard the significance of off-page SEO like getting links from different blogs, online media accommodation, and so forth
The following are not many things I for one do subsequent to distributing each post on my blog and I strongly prescribe you to follow something similar to twofold your website traffic.
Submit on forums: Blogging gatherings like Indiblogger.in, Blog Engage, Blokube, and so on are allowed to present your blog posts and give you a great social lift.
Submit on social bookmarking sites: Social bookmarking sites like Delicious, Digg, and Stumble Upon can send you a ton of traffic assuming that you have convincing headlines.
They additionally help you in getting quality links as these sites actually have incredible DA and authority.
Share via social media: Immediately in the wake of distributing your blog posts, make a point to submit on every one of the web-based media sites like Twitter, Facebook, Google+,, and so on
We as a whole realize web-based media sites can get you monstrous traffic assuming the content and headlines are viral.
Use a friendly writing tone: Don’t write in a corporate tone while making content.
It’s the surest method for bothering your crowd. Continuously utilize the word YOU and keep away from all the language.
Utilize straightforward words so any individual who’s perusing your presents ought to be capable of effectively digesting what you are discussing.
Use a call to action: Have you at any point seen how I wrap up my blog posts? They all end up with a source of inspiration.
I generally empower my peruser and that is YOU to leave comments or proceed with the conversation applicable to the content I distribute.
Utilize a similar recipe to get additional cooperation from your clients.
Browse more SEO techniques
- Off-Page SEO Techniques 2023 The Ultimate Guide For Better Rankings
- 200+ Power Words For Article Increase CTR And Ranking On Search Engines
- How To Increase Website Search Traffic Within 10 Days New Method
FAQs For On-Page SEO Techniques
what is an on-page SEO?
On-Page SEO (Often Known As On-Site SEO) Refers To The Observation Of Optimizing Web Pages To Enhance A Website’s Search Engine Rankings And Earn Organic Visitors. Along With Publishing Related, High-Quality Content Material, On-Page SEO Consists Of Optimizing Your Headlines, HTML Tags (Title, Meta, And Header), And Pictures.
what are two types of sEO?
So, the various SEO types are Technical SEO. On-Page SEO. Content SEO.
Assuming you are blogging for some time, you know that it is so difficult to develop traffic to a blog. Yet, by following the On-Page SEO Techniques agenda that is referenced over, our odds of doing admirably for designated keywords on Google and other web indexes increments.
So what are your perspectives about expanding search traffic? Do you have any more speedy on-page improvement methods or variables that can support the natural traffic of a website in 2023? Do share your contemplations in the comments.